How Long Should Your SEO Content Be?

Does size matter? When it comes to your SEO blog article length.

Lets find out!

Marketing Agency Recommendations for SEO Content Length

Great content says the Google Top 10 is dominated by articles of 2000 words or more. 

Hook agency says the sweet spot for content length is between 1760 and 2400 words.in 2023.

Hubspot says it depends on your type of content! With 1300 to 1700 words for "What is" blog posts, 1700 to 2100 for "How to" blog posts and 2300 to 2600 for listicles. 

So who is right when it comes to content length? 

In my opinion, it is nobody. 

Because the fundamentals of SEO lies in giving relevant content to your readers that they love. Whether your content is 1000 words or 3000 words, ask yourself these 3 questions

• Is your content relevant to the keyword that you want to rank for?

• Is your content of high quality and engaging? For this you should not be stuffing words and boring readers, for the sake of meeting a word count.

• Is your content better than your competition?

If 2 pieces of content seem relevant and high quality, Google has to make the subjective call of which is better. On your end, you can only optimise your article for your customer, while strategising to be better than your competition. 

My personal SEO strategy for SEO Content Length

For myself, since I mostly strategise listicle based content for my blog, I look at the number of pointers my strongest competition has in their listicles.

If my strongest competition has 27 points in their listicle content, I try to make it a point to include 28 or 30. 

If I have over 25 points in a SEO content piece, I keep the content length of each pointer in the article to 80 to 110 words on average. Otherwise, I keep the content length of each pointer in the article to 100 to 200 words depending on the article. This is because I believe that readers these days prefer short and concise content over wordy listicle content. I also include bullet points and at least 1 image per point to keep the article engaging. 

There is no right or wrong when it comes to content length as long as you are aware that most top ranking articles on Google have 1700 words or more.

And like HubSpot said, it ultimately depends on the type of article you are writing. And in my opinion, your competition for that keyword too. 

It is time to decide on your Content Length for your different article topics and proceed to the next step: Creating a robust article structure for outstanding content on your website.