Title Tags, Meta Descriptions & URLs Simplified
Title tags, Meta descriptions and URLs are 3 phrases in the SEO dictionary that you need to understand before writing any content for your blog. Without making it complicated, let me simplify these 3 key terms for you:
1. Title Tag
The title tag is a HTML code tag that allows you to give a web page a title.
Title tags help search engines like Google categorize your content
Title tags attract people to click on your blog content
Use Unique Title Tags for Every Page
Make sure your Title Tag contains your main target keyword that you want to rank
Length of Title Tag: 50 to 60 Characters
Can the title of your blog article be the title tag? Yes. But only if it meets all the above criteria such as the character count.
2. Meta Description
A meta description generally informs and interests users with a short, relevant summary of what a particular page is about
Create unique descriptions for each page on your site
Include relevant information about your blog content
Use specific, quality descriptions that summarises your page
Ideal length of Meta Description: 120 to 158 Characters
3. URL
A URL (Uniform Resource Locator) is the web address of an internet resource, like a webpage.
Follow a short, simple and good URL structure
Use HTTPS protocol
Hide the www prefix
Example of a good URL structure: https://thenoteway.com/best-farewell-gifts-for-colleagues-in-singapore/ - which follows https://homepage/article-topic-where-words-are-separated-cleanly-by-hyphens
Another example of a good URL structure: https://homepage/blog-category/article-topic-where-words-are-separated-cleanly-by-hyphens
Avoid confusing numbers and signs (e.g. &,$,#) that make your link look like a spam linkl
That's it!
