Decoding Internal Links, External Links & SEO
Adding internal links and external links to your blog content is essential for your SEO strategy. Because when added to your blog content correctly, these links can
Make your piece of content a lot more valuable to the reader
Give additional signals to Google on what your content is about
But what exactly are internal links and external links and why are they important?
Lets dive in!
What are Internal Links?
Internal links are links like this within your own website, directing users from 1 page on your website to another page on your same website (different URL).
What are External Links?
External links are links like this from your website to another website
How to Use Internal & External Links?
You can link internally to related topics on your website to your core article.
You can also link internally to recent posts on your website or even popular posts on your website at the end of your article.
You can link externally to related content outside of your website to your core article.
Set ALL links to open in a new tab so as to keep readers on your article if they want to come back to it
Benefits of Internal Linking
Increase time visitors spend on your website
Increase visitor engagement on your website
Increase trust and conversion rates on your website
Benefits of External Linking
Be known for providing great resources
Attract some sites that you (external) link to to link back to you.
Examples of Linking Done Well
You need to make sure the links you are adding are relevant to the article you are writing about and useful for the reader of your article.
The Honey Combers is a media company that does internal and external linking extremely well. Just take a quick look at this article about 62 unique date ideas that Honeycombers has written about here.
Focus on the quantity, quality and relevance of both internal links and external links they have used.
Amazing isn't it?
The reader has all the information they need in one article.
It is almost like a masterpiece I can go back to if I ever need to find a date idea in Singapore.
Aim for this level of quality in your content.
Sprinkle in internal & external links.
